I ask you...

Where do you start explaining what radio means to your listeners? Radio, that sound instrument that has accompanied us for decades and is the only one with that particularity of connecting with the most important feelings and emotions, with memories, with memory; with wishes.

Probably the reasons we love listening to the radio are endless:

Love for the music . One of the big reasons people stay in touch with their favorite station is to listen to the music they know and love. 53% admitted they prefer to listen to the songs they know, while 42% want to discover new music, 28% want to know what's trending, and only 16% think FM radio offers better music than online options.

Battery usage and data. The percentage of users who listen to radio on mobile devices is growing every year, but listeners are concerned about the high consumption of batteries and data plans. 39% agreed with the statement "Audio and music applications use too much phone battery", the same number of people agreed that "battery use alters decisions to use certain applications".

Despite the fact that phones like iPhones and Android devices are constantly improving, battery use remains a concern for users. Data consumption is another topic of great concern to listeners, with 46% agreeing that audio and music apps use too much of their mobile data plan, while in another survey 49% of Listeners said to restrict the use of certain applications due to data concerns.

One way to avoid this is to limit the use of apps so they don't run in the background, giving you more control over the data used or by switching to a plan that offers unlimited data.

Radio is part of your life. More than half of listeners say they tune into the radio for local news, and 35% said they attend local events organized by the stations. Radio is also an essential service during local emergencies and an important information channel for the community.